The Toothpaste Millionaire
Jean Merrill (J Fiction)
This is the story of my friend Rufus Mayflower and how he got to be a millionaire. With a little help from me. With a lot of help from me, as a matter of fact. But the idea was Rufus’s.
Who would pay $.79 for a tube of toothpaste? Why, it was so outrageous that 12-year-old Rufus Mayflower takes matters into his own hands and sets out to make his own toothpaste for less…much, MUCH less. Drawing from his days at his grandmother’s house, Rufus concocts a toothpaste recipe and proves that he can, in fact, make a whole gallon of toothpaste for the same cost as a single tube. Excited to pass on this cost savings to consumers, he partners with his friend Kate and soon earns the attention of a local TV personality. Rufus’s toothpaste not only gets noticed by the public, but also by some of toothpaste’s biggest manufacturers. However, what Rufus learns about business and competition is nothing to smile about.
Set in the 1960s, Jean Merrill’s The Toothpaste Millionaire is a testament to ingenuity, entrepreneurship, and integrity. Fans of her classic David-versus-Goliath book The Pushcart War will once again be cheering for the underdog who takes on the establishment and proves that when the good guys win, they win big!
The heart of the story is the interracial friendship between Rufus and our narrator Kate. This relationship may not bat any eyes today, but during the story’s setting, it was considered uncommon and unconventional. But as fate would have it, a single and simple act of kindness opened the door to a friendship built on mutual trust, respect, and admiration. Merrill gives the story a nice twist by making Kate—who is white—the outsider, having moved into a predominantly black, middle-class neighborhood. As she also serves as the story’s narrator, she describes first-hand what it feels like to be excluded and viewed suspiciously. However, racial lines are soon blurred as everyone comes together behind Rufus’s lucrative and ambitious venture.
The Toothpaste Millionaire is an ode to the self-starters who feel that something could be made cheaper, faster, better, or smaller. Merrill somehow makes learning economics, math, and marketing fun through a cast of likeable characters, a fast-paced story, and the idea that treating people with fairness, kindness, and respect bears its own riches and rewards.
Rating: 5/5

